Ryan Lunka

Agentic coding is delivering 10x results for some teams and burning through entire budgets for others. The difference usually isn't the tool; it's whether anyone defined success before the first invoice arrived. We've identified the mistake tanking most agentic AI rollouts, and how to fix
it before you spend a dollar.

We break down four fundamental shifts in the customer journey and provide a roadmap for data and governance to help you be ready to strategically invest in agentic commerce.

Agentic AI is driving the most significant commerce shift since the 1990s eCommerce boom. This article defines "agentic commerce" and explores the emerging opportunities and risks for modern merchants.