Intro to Agentic Commerce, Part 2: Rethinking the Customer Journey
We break down four fundamental shifts in the customer journey and provide a roadmap for data and governance to help you be ready to strategically invest in agentic commerce.
Ryan Lunka
Intro to Agentic Commerce, Part 1: Opportunities & Risks of New Agentic Touchpoints
Agentic AI is driving the most significant commerce shift since the 1990s eCommerce boom. This article defines "agentic commerce" and explores the emerging opportunities and risks for modern merchants.