News & Insights

Consumers expect a seamless shopping experience, whether they’re browsing online from the comfort of their homes or exploring products in a brick-and-mortar store. This convergence has led to the rise of unified commerce solutions, like commercetools InStore, that integrate digital and physical retail environments.

We all know that ecommerce moves fast. You don’t need me to explain how we all must do our best to keep up. So let’s get straight to the content and update you on ecommerce trends in 2025.

How do you design a Microservices Layer? How do you build an efficient API Extension? What is the best way to extend composable commerce APIs? Let’s answer these questions and explore the differences between API extensions and microservice layers.

commercetools Frontend comes with great business tools to help you manage a website; it has user-friendly features such as drag-and-drop. However, we're going to focus on an often overlooked feature in this article, which is the commercetools API Hub.

The discussion has revolved around Foundry’s benefits, including quick time to market, true flexibility, and ease of use. It’s great to see the stats and success stories from companies who have adopted Foundry. However many conversations have jumped right past the definition… What is commercetools Foundry? Is it a mindset, a guide, or a specific product? Let’s break it down in simple terms.

Often, there need to be items that are excluded from the promotions a company runs. This demo runs you through how to add an exclusion to your cart discounts in commercetools. In our example promotion, we will allow customers with carts over $100 to use a 10% discount on all clothing items except for Polo-branded clothing items.

commercetools recently rolled out a more efficient way to generate coupon codes in the Merchant Center. Let's explore how easy it is to do this with an example promotion that grants 100 customers a 10% discount code that is unique to them.

Clients often ask us how to create a "free gift with purchase" promotion in commercetools. Our example allows customers to get a free Aries coffee mug with a cart total of $100 or more. This guide walks you through how to set up this cart-level promotion.

A buy one, get one 50% off promotion is a simple and popular cart promotion to set up. Our example applies this promotion to only specific items with a custom attribute. Let's walk through the steps so you can start to get the hang of it!